From kingpin to catalyst: James Beasley Jr.’s remarkable journey of redemption  

by Tabari Morris  

San Francisco – Once known as the most powerful cocaine dealer in California, James Beasley Jr. has traded his life of crime for a life of purpose. From the mean streets of Bayview Hunters Point to the confines of federal prison and now to the forefront of community empowerment, Beasley’s story is one of redemption, resilience and reinvention.  

In a recent interview discussing his newly released book, Beasley reflected on his transformation from a notorious kingpin to a respected community leader and entrepreneur. His autobiography, “Deep Rooted,” serves as cautionary tales for young people tempted by the allure of fast money and fleeting power. “I want them to see what happened to me and understand that there’s a better way,” Beasley said.  

A legacy rewritten  

In the 1980s, Beasley’s name was synonymous with wealth and power. At his peak, he orchestrated multi-million-dollar drug deals, owned exotic cars, jewelry and luxury properties across California and mingled with celebrities like the Jacksons at the Grammys. But his empire came crashing down in 1991 when he was sentenced to 30 years in federal prison for tax evasion and drug trafficking!

“I had everything I thought I wanted,” Beasley admitted, “but it came at a cost I wasn’t prepared to pay.”  

During his 27 years behind bars, Beasley had ample time to reflect on his choices. Instead of succumbing to regret or bitterness, he channeled his energy into self-improvement and education. He emerged from prison in 2015 with a renewed sense of purpose: to repair the damage he caused and uplift the community he once exploited.  

Building wealth, not destruction  

Today, Beasley is a successful real estate investor with a unique approach to property acquisition. He focuses on purchasing foreclosed homes — properties often overlooked by traditional investors — and transforming them into opportunities for community growth. His work is not just about profit; it’s about rebuilding Bayview Hunters Point and inner cities from the ground up.  

Beasley’s vision extends beyond real estate. Through partnerships with organizations like Journey 2 Wealth, he is teaching young people how to invest in the stock market and build generational wealth. “I want them to understand that financial literacy is power,” he said. “It’s about creating opportunities that last.”  

A voice for change  

Beasley’s influence goes beyond business ventures. He is deeply committed to mentoring at-risk youth and addressing systemic issues like mental health and economic inequality in underserved communities. His planned nonprofit organization will provide safe spaces for young people to learn, grow and dream without fear of judgment or ridicule.  

“Bayview Hunters Point deserves better,” Beasley said passionately. “I can’t undo the past, but I can help shape a brighter future.”  

Beasley’s life and book is a riveting tale and captivating story, a must read! To order your copy and for more information, check out www.jamesbeasleyent.com.

Tabari Morris, currently pursuing a journalism major at City College of San Francisco, is also undertaking an internship at SF Bay View National Black Newspaper and can be reached at [email protected].

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