Ultimate Guide To Selling Print On Demand Products

So you’re thinking about diving into the world of Print On Demand (POD)? Maybe you’ve seen the success stories or you’re just looking for a creative way to make some extra cash. Either way, welcome to the POD world—where you don’t need inventory, a warehouse, or even a garage full of boxes to make money. Let’s break it all down so you can find the right path for YOU!

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I’ve spent quite a bit of time in the Print On Demand (POD) world—starting with selling my own art on Etsy through Printify, then branching out into Shopify, and now focusing on designing for Amazon Merch on Demand.

Along the way, I’ve tested different platforms, learned what works (and what definitely doesn’t), and figured out the best strategies to make POD profitable without losing my sanity. Whether you’re looking for a side hustle or dreaming of full-time income, I’m excited to share the lessons I’ve learned so you can hit the ground running! Let’s dive in!

1. What is Print On Demand (POD) and How Does It Work?

POD is a business model that allows you to sell custom-designed products without ever touching the inventory. You create a design, upload it to a platform, and when someone buys, the product is printed and shipped by a third-party provider. No upfront inventory, no shipping headaches. Just creativity and strategy!

The process in a nutshell:

• Create or buy designs
• Upload them to a POD platform
• List your products for sale
• The POD provider prints, packs, and ships the product when a customer orders
• You make a profit!

2. Where to Find Designs for Your Products

The quality of your designs is EVERYTHING in POD. But don’t worry, you don’t have to be a professional artist to get started.

Options for getting designs:

• Create Your Own Art – If you’re an artist, illustrator, or digital creator, you can design your own unique graphics using tools like Photoshop, Procreate, or Canva Pro.
• Purchase or License Art – Sites like Creative Fabrica, Creative Market, and Vexels offer pre-made designs that you can legally use.
• Hire a Designer – Not an artist? No problem! Check out Fiverr or Upwork for affordable design services.

3. Choosing the Right Platform: Where to Sell Your POD Products

Each platform has its own pros and cons, and your choice will depend on how much work you want to put into marketing and customer service.

• Etsy – Great for handmade, artistic, or unique designs. Requires some customer service and marketing effort.
• Shopify (Your Own Store) – Gives you full control but requires marketing and handling customer service.
• Amazon Merch on Demand – No upfront costs or customer service, but competition is fierce.
• Redbubble & Society6 – Easy to set up, completely passive, but lower profit margins.
• Other Platforms – Zazzle, TeePublic, Spreadshirt, and Fine Art America cater to different audiences and product types.

4. How Much Customer Service Are You Willing to Handle?

One major factor in choosing a POD platform is how much you want to interact with customers.

• Low effort (no customer service): Amazon Merch, Redbubble, Society6.
• Moderate effort (some messages & support): Etsy.
• High effort (full customer service responsibilities): Shopify & WooCommerce.

5. Will You Offer Customization?

Personalized products sell REALLY well, but they require extra work. Consider these factors:

• Pros: Higher demand, better profit margins.
• Cons: More customer interaction, longer processing times.
• Best Platforms for Customization: Etsy, Amazon Merch & Shopify.

BONUS: Get 40 Free Listings When You Start An Etsy Shop!

6. Picking a Profitable Niche

Choosing a niche makes your store more focused and attractive to a specific audience.

• Passion-based Niche – Something you love and can easily create designs for.
• Audience-based Niche – Teachers, dog lovers, gamers, etc.
• Trend-based Niche – Seasonal & holiday designs, trending pop culture themes (be careful with trademarks!).
• Evergreen Niche – Motivational quotes, hobbies, professions.

7. Beware of Copyright & Trademark Issues

If you think slapping Mickey Mouse on a t-shirt is a good idea, THINK AGAIN! Trademark violations can get your store shut down.

• Use USPTO (United States Patent and Trademark Office) or TMHunt to check trademarks.
• Avoid using famous characters, logos, or phrases.
• AI-generated art may scrape copyrighted materials—be cautious.

Additional resource: How to avoid copyright problems with Disney

8. What’s Your Income Goal? Side Hustle vs. Full-Time Business

Are you looking to earn some “fun money” or replace your 9-5? Your income goals will shape your strategy.

• Side Hustle: List a few designs and see what sells.
• Full-Time Business: Requires research, multiple designs, and selling across different platforms.
• Understand profit margins and expenses (platform fees, transaction costs, etc.).

9. The Real Startup Costs of POD (It’s Not Totally Free!)

• Design Software – Adobe Photoshop, Canva Pro, Affinity Designer, Procreate.
• Listing Fees – Etsy charges per listing, Shopify requires a monthly subscription.
• Marketing Costs – Paid ads, social media promos, influencer collaborations.
• Upfront Printing Costs – If you sell on Shopify, you might need to pay for orders before you get paid.

10. Finding Your POD Business Style (Brand Builder vs. Passive Seller)

• Some sellers love creating a brand (Etsy, Shopify) and interacting with customers.
• Others prefer a passive approach (Amazon Merch, Redbubble) without customer interaction.
• Your personality and goals will determine the best POD business model for you.

11. Bonus Tips & Final Thoughts

• Test different platforms – What works for one person may not work for another.
• Analyze best-selling designs – Use tools like EverBee (for Etsy) and PrettyMerch (for Amazon).
• Don’t put all your eggs in one basket – Diversify across platforms.
• Be patient – Success in POD takes time, especially with organic traffic.

Selling Print On Demand products is an incredible way to earn passive income while unleashing your creativity. Whether you prefer to run a full-fledged brand or just upload designs and let them sell passively, there’s an option that fits your style. Find the right platform, niche, and strategy, and you’ll be well on your way to making money with POD!

Here are some more great articles that you might love!

• You Need To Pick A Micro Niche (Or Two!)
• Starting A Print On Demand Artist Shop?
• 5 Hacks For Selling Tshirts On Etsy Using Printify

Source: https://marketingartfully.com/ultimate-guide-to-selling-print-on-demand-products/