Super Bowl commercials: Rocket Mortgage, Google’s dream job were top life-affirming ads

National Catholic Register, Feb 10, 2025 / 16:30 pm (CNA).

The internet is aflutter every year when Super Bowl Sunday comes along. 

This year, some people were posting family gametime photos, sharing mouth-watering images of how their signature chili turned out, or reacting in real time to the blowout game between the Kansas City Chiefs and the Philadelphia Eagles. 

But, of course, many came strictly for the commercials, and Super Bowl LIX did not disappoint. Here are the top pro-life commercials from Super Bowl 2025. 

1. Rocket Mortgage invested in a 60-second spot, and the message was, indeed, a winner. 

The commercial opened with a view into a high-rise building, showing a silhouette of a pregnant mother rubbing her belly and saying, “Let’s get you home.” The video montage then moved to winding roads in West Virginia, focusing on a home with a child playing in the sprinkler, beautiful babies being cleaned in the tub, and a doting dad washing his baby in the sink. Next came couples coming into their new home, smiling as they spent their first night sleeping on the floor — sprinkled with shots of servicemen and women singing John Denver’s “Take Me Home, Country Roads” all aboard a military aircraft. The commercial honed in on the American dream, as a father goes outside to glimpse up at his house, with a tear running down his cheek. Families and babies for the win! 

2. He Gets Us ran another ad this year set to the Johnny Cash song “Personal Jesus,” showcasing several scenes of Americans helping one another. 

From neighbors pushing cars out of snow piles to a woman helping another woman out of an overturned car after an accident, the message resonated with viewers, especially given the events of the last year: devastating wildfires, flooding, mass shootings, and other tragedies. One scene shows an elderly man on the floor next to his ailing wife, who is in a fragile state resting on the couch. In another scene, the commercial pans to what appears to be a “pride march,” with two men hugging, as one, presumably a Christian, wears a hat emblazoned with John 3:16. At the end of the video, text is shown across the screen: “Jesus showed us what greatness really is.”

Unaffiliated with any one religion, He Gets Us first came on to the scene in 2021. In recent years, the Servant Foundation, an organization that has been a strong donor to Alliance Defending Freedom, was helping to create the ads. The website of He Gets Us shares this message: “No matter who you are, YOU are invited to explore the story of Jesus and consider what it means for your life.”

3. Jeep spent $32 million for a two-minute ad featuring actor Harrison Ford with a patriotic message that also highlighted the dangers of pride (while mentioning humility). 

“Freedom is for everybody. But it isn’t free. It’s earned,” Ford says amid interspliced archival shots of Jeeps shown carrying servicemen during past wars. 

“There are real heroes in the world, but not the ones in the movies. Real heroes are humble, and they’re not driven by pride.”

A father is shown hugging his daughter before he departs on a military mission. 

Adds the actor: “The most sacred thing in life isn’t the path. It’s the freedom to choose it.”

4. Rapper Snoop Dogg and NFL legend-turned-sports broadcaster Tom Brady team up for an ad highlighting the rise of antisemitism across the country.

Focusing on the word “hate,” the celebrity duo battle back and forth, throwing insults at each other to highlight the scourge of hatred:

“I hate you because we are from different neighborhoods.”

“I hate you because you look different.”

 “I hate you because you pray different.”

“I hate you because I don’t understand you.”

“I hate you because people I know I hate you.”

“I hate you because I think you hate me.”

The organization No Reason to Hate, owned by New England Patriots’ owner Robert Kraft, produced the ad. The foundation’s main aim is to fight antisemitism, an issue the U.S. Conference of Catholic Bishops has picked up recently, partnering with the American Jewish League to publish “Translate Hate: The Catholic Edition.” As the USCCB document states: “Stopping antisemitism starts with understanding it.” Catholic actress Patricia Heaton has also been working to raise awareness of the rise of antisemitism; she recently announced her own pilgrimage to the Holy Land, set for the springtime. 

The ad ends with the onscreen sentence: “Reasons for hate are as stupid as they sound.”

5. The NFL stepped in this year with a beautiful ad highlighting the great work the football organization does within the host city of New Orleans to inspire young kids and teens.

Posting the video to YouTube, the NFL explained the idea behind the images of football players talking with different groups of children: “Demario Davis, Arik Armstead, and Adam Thielen partner with kids across New Orleans to help shine a light on the NFL’s ongoing dedication to supporting programs that positively impact the lives of kids everywhere.”

The commercial starts with a player saying: “Repeat after me … ‘I am … Somebody.’” 

Later is another favorite: “I may be small, but I am Somebody ….” 

The ad stresses how kids are different in appearance or ability, but “I must be respected… I must be protected” while the screen shows young Special Olympics athletes huddling together; included in the group is an athlete with Down syndrome. 

It is an inspiring ad showcasing the fragility and beauty of all life — with a message at the end for all of us to be that somebody who knows each child’s value: “Every kid can be somebody if they have somebody to show them the way.”

6. “The Dream Job” ad about Google Gemini’s artificial intelligence also stole the show last night, showing a man’s best job ever: fatherhood. 

Opening with a man talking as he peers into a fridge decorated with images of him and his daughter hugging. 

“When you’re ready, tell me about the job that taught you the most,” an AI assistant prompts the pajama-wearing dad. 

“It was a role where I worked long hours with a small team,” the father answers, as images flood the screen of a baby crying at night, before showing the mother coming to take her turn caring for the infant. 

“I did a lot of multitasking and negotiating,” he says as he’s shown juggling the baby while he’s on a call and trying to stir something on the stove. 

“One more book,” he then says to a little toddler, who answers back: “Two more …”

The AI voice mentions how much collaborating is part of this job, and the dad agrees, saying: “I don’t always have all the answers, but I get the job done, no matter how long it takes” as he is shown teaching his teen daughter how to drive. 

“Last question,” the AI assistant asks. “What motivates you?” 

“I guess knowing that people can depend on me. And knowing that I can depend on them too,” the now-aging father says as his daughter returns back to the car for one last hug at college drop-off — and the father reminisces, still hugging that tiny child, about the early days of his dream job. 

Although the commercial is highlighting the Google Pixel phone and this new era of artificial intelligence being used in almost every facet of business, now including job counseling and even interview preparation, Google showcased the truly wonderful gift of parenting.

This story was first published by the National Catholic Register, CNA’s sister news partner, and has been adapted by CNA.

Source: https://www.catholicnewsagency.com/news/262123/super-bowl-commercials-rocket-mortgage-google-s-dream-job-were-top-life-affirming-ads